
SOFTY. Gentle Shampoo
£14.50
Gentle cleansing for dogs who need a little extra kindness.
Shop FurFix
Explore coat care, grooming tools and everyday essentials for different coats, needs and lifestyles.
Not sure what your dog needs? Coat Code® can help you work it out.
FurFix Family RewardsEarn 1 point for every £1 you spend. 50 points = £5 Reward.Join free
Every dog has a personality. Now they have a signature scent.
Discover Magic Mist
£14.50
Gentle cleansing for dogs who need a little extra kindness.

Fresher coat. Less fluff everywhere.

For dogs who take getting dirty very seriously.

Deep clean. Fresh coat. Spa-day finish.

When they need a clean — but not a bath.

Let those white coats steal the spotlight.

Let those curls take centre stage.

Let those dark coats shine in the limelight.

Soft. Shiny. Show-off ready.

The finishing touch for a fresh-from-the-spa coat.
£14.50
Coming November.

Turn bath time into bonding time.

From soaking wet to cuddle-ready.

Bath done. Wet walk survived. Now for the cosy bit.

Smoother coat. Easier brushing. Less drama.

For fresh, cuddle-ready coats.

£14.50
VIP, Velcro Baby or Born to Be Wild — which one is your dog?

Fresh from the walk — without another wash.

Everyday brush-out for coats that tangle.

Reaches the undercoat a brush can't.

For the knots a brush won't shift.

The last pass, for shine.

Brushing for dogs who won't tolerate a brush.

A little TLC for paws, noses and dry spots.

Because sometimes a full bath is completely unnecessary.
£9.50
Coming November.

For coats that could do with a little freshening up.

A little luxury, bottled.

A little tropical luxury in every spritz.

A little luxury, bottled.

A little tropical luxury in every spritz.

The finishing touch for a fresh-from-the-spa coat.

Fresh from the walk — without another wash.

For coats that could do with a little freshening up.

Deep clean. Fresh coat. Spa-day finish.

Freshen up their favourite spots.

Dog hair everywhere? FurGet About It.

Because dog hair has a habit of getting everywhere.

For the moments a walk takes an unexpected turn.

Because nature calls… and sometimes it's dark.

A little dog. A little luck. Wherever you go.

Turn treat time into playtime.

Roll it. Chase it. Find the treats.

Turn treat time into brain time.

Soft, squeaky and made for playtime.

Soft, squeaky and full of character.

Soft, squeaky and always up for a little mischief.

Classic. Quilted. Goes with absolutely everything.

For muddy walks followed by considerably less muddy pubs.

Neutral, cosy and very FurFix.

Autumn called. Your dog is overdressed. We approve.

Basically a hug. But knitted.

Cute? Yes. Subtle? Absolutely not.

For the good boys. And the naughty ones.

Rain happens. Fabulousness needn't suffer.

Because British weather isn't going anywhere.

Fill. Flip. Guzzle. Go.

Dinner and drinks. To go.

Because even the least glamorous job can look good.

For dogs who expect business class.

Because the dog can have the adventure. The back seat doesn’t have to.

A treat that’s on the coat’s side.

The one on the tree that’s actually for them.

Dog + essentials. One very good-looking bag.

£68
For dogs leaving fur everywhere.

For coats prone to tangles, knots and matting.

£58
For muddy walks, filthy paws and dogs who find every puddle.

A gentle starter collection for new puppy owners.

£38
For when they need freshening up but definitely don't need a full bath.

£22.50
Everything useful when leaving the house with your dog.

£22.50
For fun, enrichment and keeping curious dogs occupied.
The Coat Code®
Sixty seconds, a handful of questions, and a routine built for the coat you actually have. Free, and no account needed.
Free · 60 seconds · no account
65 products