SOFTY. Gentle Shampoo
£14.50
Gentle cleansing for dogs who need a little extra kindness.
- Free UK delivery over £40
- Ordered by 1pm? Ships today
- 14 days to change your mind
- 10% of every order donated to Battersea
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Explore coat care, grooming tools and everyday essentials for different coats, needs and lifestyles.
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Smoother coat. Easier brushing. Less drama.
Turn bath time into bonding time.
Soft. Shiny. Show-off ready.
Everyday brush-out for coats that tangle.
For the knots a brush won't shift.
The last pass, for shine.
From soaking wet to cuddle-ready.
- Product shotLaunching October 2026
For coats prone to tangles, knots and matting.
- Product shotLaunching October 2026
A gentle starter collection for new puppy owners.
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Not the answer to knots & tangles, but they earn their place next to it.
Because sometimes a full bath is completely unnecessary.
When they need a clean — but not a bath.
NewFor fresh, cuddle-ready coats.
NewFor coats that could do with a little freshening up.
NewThe finishing touch for a fresh-from-the-spa coat.
NewFresh from the walk — without another wash.
NewA little luxury, bottled.
NewA little tropical luxury in every spritz.
Freshen up their favourite spots.
- Product shotLaunching October 2026
QUICK FIX
£38
For when they need freshening up but definitely don't need a full bath.
The Coat Code®
Not sure which of these is for your dog?
Sixty seconds, a handful of questions, and a routine built for the coat you actually have. Free, and no account needed.
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