Best seller
For dry noses, rough paw pads and everything in between.
Premium dog coat care
Stop guessing what
your dog needs.
Discover your personalised Coat Code® and receive tailored product recommendations and practical routine guidance.
Free personalised recommendations.
4.8 from 5 owners
10% of every order goes to Battersea
- Free UK delivery over £40
- Ordered by 1pm? Ships today
- 30 days to change your mind
- 10% to Battersea on every order
Two ways to start
Choose the path that’s right for you.
Whether you’re looking for personalised guidance or simply want to shop, FurFix helps you care for your dog’s coat with confidence.
Start with Coat Code® to receive personalised product recommendations and practical routine guidance, or browse our premium collection by your dog’s coat-care needs.
Not sure where to start?
Discover your dog’s Coat Code®
Understand your dog’s individual coat needs.
Receive:
- Personalised product recommendations
- Tailored routine guidance
- Practical grooming advice
- Confidence in caring for your dog's coat
Discover your dog’s Coat Code®
Free personalised recommendations.
Know what product type you’re looking for?
Shop by category
Including:
Shop by category
Solutions for every coat type.
The problem
Dog coat care shouldn’t feel like guesswork.
Every dog is different.
Yet many owners are left choosing from hundreds of grooming products without knowing what’s actually right for their dog.
which products are suitable for their dog
how often they should be used
which grooming tools they need
how to build the right routine
That’s why we created Coat Code®.
Why take it
Four reasons it beats guessing in the aisle.
No more guesswork
Coat type decides the product. A doodle and a lab need opposite routines — the shelf can't tell you which one you've got.
Stop wasting money
No more half-used bottles that did nothing. Buy the two or three things that actually suit your dog.
Built around your dog
Breed, coat, lifestyle and the problems you're actually having — not a generic bestseller list.
Results you can see
The right routine, in the right order, at the right frequency. Coats change within a few washes.
Our standards
What sets FurFix apart.
Created with professional dog grooming expertise
Created through hands-on professional grooming training, City & Guilds qualifications and real-world experience caring for different coat types.
Proudly made in the UK
Our shampoos, conditioners and coat sprays are manufactured in the UK to high-quality standards, and comply with all relevant UK cosmetic safety requirements.
Premium natural ingredients
Our carefully selected formulations use high-quality natural ingredients.
Personalised products
A wide range of products, personalised to meet your dog's coat-care needs.
Guidance beyond the product
Shaped in collaboration with a veterinary surgeon, every personalised routine signposts when to seek professional groomer or vet advice.
What owners say
The proof is on the sofa.
4.8 from 5 reviews
Bestsellers
What dogs keep coming back for.
Best sellerEvery good dog deserves a little reward.
Fragrance-free wash for puppies and reactive skin.
Wash-stage support for heavy shedders.
From the founder
“I created FurFix because I know how much joy dogs bring to our lives — and how much chaos they can bring too.”
From muddy paws and tangled coats to shedding fur, doggy odours and the endless search for products that actually work, caring for a dog can often feel more complicated than it should be.
I believed dog owners deserved something better: not more guesswork, but a thoughtfully designed collection of products that make grooming, coat care and everyday life with dogs simpler, more effective and more enjoyable. That’s why I built FurFix.
Whether you’re tackling knots, managing shedding, freshening up between baths, caring for sensitive skin or simply trying to keep your home looking and smelling its best, FurFix is here to help.
Through our Coat Code™ approach, we help match dogs to the right products, tools and routines for their individual needs, making it easier to care for every coat type with confidence.
FurFix was created for dogs of all shapes, sizes and coat types — and for the people who adore them. Because they’re not just pets… they’re family.
Nina Kaloti
Founder & Creator, FurFix
Giving back
Theodore came from a rescue. Ten percent goes back.
Every order sends 10% to Battersea Dogs & Cats Home — not profit after costs, not a rounding-up prompt at checkout. Ten percent of what you pay, on every single order.
