Behind the brand
Meet the FurFix Family
FurFix® started with one dog, one determined dog mum and one simple belief: caring for your dog’s coat shouldn’t involve guesswork.
Today, FurFix is still very much a family affair — built with love, creativity, technology and a lot of fur.
The people behind FurFix
The founder
Nina
Founder & Creator
After decades in the corporate world, Nina decided it was time to build something of her own — inspired by a dog who completely changed her world.
She created FurFix to help dog parents feel confident caring for their dog’s coat at home.
& Theodore and Leonidas’s human
Arun
Coat Code® Developer
Arun is the technical brain behind Coat Code®, turning FurFix’s coat-care logic into the personalised digital experience customers see online.
From building the code to refining the journey behind the scenes, he helps make personalisation possible.
Dale
Creative Designer
Dale helps turn FurFix ideas into something you can actually see.
From creative concepts and visual details to the endless conversations that start with “I’ve had an idea…”, he plays a big part in bringing the personality of FurFix to life.
Kaitlyn
Brand & Community Assistant
Kaitlyn supports FurFix across the brand and its growing community, helping with the many little things that make a young business feel personal, welcoming and connected to the dog parents it was created for.
Dylan
Operations & Brand Support
Dylan lends a hand with the practical side of growing FurFix, supporting operations, events and the behind-the-scenes jobs that keep everything moving — particularly when an extra pair of hands is urgently required.
Shakila
PR & Communications
Shakila amplifies the FurFix mission, shaping how our personalised approach to coat care is understood and talked about beyond our own channels. She leads PR, communications and media storytelling that strengthens the role of Coat Code® in the market — helping dog parents across the UK discover clearer, smarter and more tailored guidance for their dogs.
Theodore
Chief Product Tester & Official Muse
The dog behind it all. Theodore is our resident Samusky, professional floof, product tester, model and the reason FurFix exists in the first place.
His specialist skills include shedding, getting muddy and ensuring every FurFix photoshoot takes twice as long as planned.
Leonidas
Chief Product Tester & Team Motivator
The newest—and smallest—member of the FurFix family. Leonidas, affectionately known as Leo, is our fluffy Malamute pup, joining big brother Theodore in product-testing duties and keeping the team smiling.
His specialist skills include stealing hearts, interrupting work for cuddles and reminding us why we do it all. As FurFix grows, so will he.
Specialist veterinary input
Dr Alex Crow
Veterinary Surgeon
As part of the development of Coat Code®, FurFix has sought independent veterinary input from Dr Crow, a UK veterinary surgeon.
His contribution has focused on reviewing the health-related signposting within the Coat Code® experience — helping us clearly distinguish everyday home coat care from signs or changes that may warrant advice from a veterinary professional.
Important: FurFix® and Coat Code® do not diagnose medical conditions or replace veterinary advice. If you are concerned about your dog’s health, skin or coat, please contact your veterinary practice.
One family. Two very fluffy inspirations. One big idea.
FurFix® — Because they’re family.