Our story
Built for one dog. Then for everyone else's.
FurFix began with a rescue called Theodore, a cupboard of shampoos that didn’t suit him, and the slow realisation that “dog shampoo” is not a category — it’s about twenty of them.
The aisle is the problem
Walk into any pet shop and the grooming shelf sells you on scent, packaging and the word “natural”. Almost none of it tells you which coat it’s for. So you buy on guesswork, it half-works, and you buy again.
Meanwhile the actual expertise sits with groomers, who will tell you in thirty seconds that you’re using the wrong brush and washing twice as often as the coat needs. That knowledge shouldn’t depend on getting an appointment.
So we built the Coat Code® — seventeen questions that produce a profile of your dog’s coat and a written routine to match it, then a shelf narrowed down to the handful of things that profile actually needs.
Four rules we don’t break
Coat type before breed
Two cockapoos can have completely different coats. We build around what's actually growing out of the dog — texture, density, length, shedding pattern — not the label on the pedigree.
Formulated for dog skin
Dog skin sits at a different pH to ours and is thinner besides. Everything that goes on a coat is pH-appropriate, and nothing is a rebottled human product.
Fewer, better steps
A routine you'll actually keep beats a perfect one you'll abandon by week three. If a step doesn't earn its place, it doesn't go in the kit.
Say what's in it
Full ingredient lists on every product page. If we can't explain why something's in there, it shouldn't be.
“I bought seven different shampoos in Theodore’s first year. Not one of them was wrong, exactly — they just weren’t made for his coat. That’s the whole reason FurFix exists.”
[Founder name]
Founder, FurFix — and Theodore’s human
10% of every order goes to Battersea Dogs & Cats Home