SOFTY. Gentle Shampoo
£14.50
Gentle cleansing for dogs who need a little extra kindness.
Collection
Bath Time
Washes built around what a coat actually needs, pH-balanced for dog skin rather than borrowed from human formulas.
Fresher coat. Less fluff everywhere.
For dogs who take getting dirty very seriously.
NewDeep clean. Fresh coat. Spa-day finish.
Smoother coat. Easier brushing. Less drama.
Turn bath time into bonding time.
Because sometimes a full bath is completely unnecessary.
Launching November 2026Let those white coats steal the spotlight.
Launching November 2026Let those curls take centre stage.
Launching November 2026Let those dark coats shine in the limelight.
- Product shotLaunching November 2026
Conditioner
£14.50
Coming November.
The Coat Code®
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